The nitty gritty disclaimer: I received a pair of OOFOS Project Pink sandals of my choosing to review as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews.
Before anyone gets too disappointed, this post is about sandals, not anything Snoop Dogg or Tommy Chong might be discussing. What can I say? Writing a solid headline can be a little too fun sometimes. So yes, full disclosure, the cush here is really shorthand for ‘cushion‘ and yes, it’s still worth a gander.
As someone who has previously proclaimed her love for being practically barefoot, this was a very interesting experience. When the opportunity came up to try OOFOS footwear, I knew I didn’t want to pass it up. A copywriter and brand voice by day, I spend a lot of time with products, specifically products made by the outdoor industry. What’s that mean? If it’s for going outside, for women, for athletes, or some combination thereof, I’m in. It is indeed a bit of living the dream to be able to show up to meetings sweaty, or to have my running clothes count as work clothes.
However, the business isn’t all about what I like or want, otherwise the spectrum of offerings would be very different! There are times when I have to write copy about products I have no personal experience with yet, and that’s when I draw on personal testimonials from others.
Case in point: the J.R. Sandal.
The very popular OOFOS OOlala style, when I wrote the copy I tapped my coworkers for their love stories: why this sandal? Is it as great as OOFOS says? Do you or did you suffer from plantar fasciitis, and did the sandals help? I named the J.R. Sandal after one of my coworkers turned runch buddies. If you follow me on Instagram, you’ve definitely seen her! She has more pairs of the OOlala than I care to know about and if she’s not in cycling or running shoes (or in the pool,) she’s in her OOlalas.
An e-mail even went out recently quoting J.R. herself. “My coworkers say I talk about this flip so much I should marry it. My husband disagrees.” See? The sandals are pretty awesome. Sorry, Pat.
Here’s what I wrote (as seen on Title Nine):
Twin mom and triathlete J.R. lives in these sandals. The cush comfort makes ‘em her go-to: at the pool, her standing desk, all-day walks with her kids, post-race reprieve. If she’s not wearing running shoes, she’s wearing these sandals. Plus, she calls them “life changing,” swearing they help with her plantar fasciitis too. We just know they’re crazy comfortable.
The chance came up to try them for myself in the midst of honing in on races and thus recovery is extra important. What athlete of any caliber doesn’t want some ‘crazy comfortable’ shoes after they’re done putting in work?
THE BIG QUESTION: Did this shoe minimalist like them?
Like any social media hound, I “had to” live update on Twitter when I first tried them.
The first couple of wearings were shorter and whilst standing at my desk. The arch made itself very apparent, and I felt almost as though the ball and heel of my foot were hovering, like my foot was rocking back and forth on a teeter-totter, but I stuck with it. By day three, I was walking around the office post-run in them. Ultimately, they were indeed incredibly cushiony and comfortable, but I feel they’re overbuilt for my person and personal needs.
Thus, I offered them to another coworker (who also happens to have an item named after her, but I had nothing to do with it!) A distance runner, former merchant and now head of the product development team at work, she definitely knows a thing or two about shoes. As she has the same size feet, I thought it’d be great for her to try for additional feedback. While she had the same initial take about her foot needing to get used to it, she said after the recent hard workouts and runs, and well, chasing her kiddo around, they’ve been a blessing. “They’re like walking around on clouds! Nice, fluffy clouds.”
Funny enough, no sooner had I given them to her to try than I started having plantar-like foot ache after my long run. A little extra rolling helped that, but it did tell me that while my general preference is no shoes at all, there’s definitely a time and a place for this minimalist to hit the cush… that OOFOS cush!
Now to see if I can get that pair back.
Have you ever tried OOFOS? Which style would you wear? Do you suffer from plantar fascitiis?